Written by Krystal Beez //
Get ready to discover your new favorite artist.
1. BILLIE EILISH
Who: Billie O’Connell
Origin: Los Angeles, California
What she’s about: Better known by her stage name Billie Eilish, LA’s Billie O’Connell is our youngest emerging artist this month. At only the age of 15, she’s releasing the kind of music that ethereal, dark pop dreams are made of. Her debut single “Ocean Eyes” was released in 2015. Eilish collaborated with her brother on the track, and it’s a beautifully arranged and highly impressive debut. Her voice just seems to float in the air as the chorus comes in: “No fair / You really know how to make me cry when you give me those ocean eyes / I’m scared / I’ve never fallen from quite this high falling into your ocean eyes”. Though Eilish had been a part of the LA Children’s Choir, her initial focus was dance. We’re so glad that this rising star decided to explore recording. Her latest song “Bored ” comes from the Netflix original series “13 Reasons Why” soundtrack. And don’t forget to check out Marian Hill’s sultry “Bellyache” remix, too.
File next to: Lorde. Lapsley. AURORA.
Follow: Facebook. Soundcloud. Twitter. Spotify.
2. SIGRID
Who: Sigird Solbaak Raabe
Origin: Alesund, Norway
What she’s about: Our next emerging artist young’n is Sigrid, a 20-year-old from a small town in Norway. Her debut single “Don’t Kill My Vibe ” is about the time she was put in a writing session with middle-aged men. Spoiler alert: they killed her vibe. The single was released in February and was immediately named “Hottest Record in the World” on BBC Radio 1. In the few short months since then, Sigrid has released her debut EP, and Gryffin remixed “Don’t Kill My Vibe“. One thing that I love about Sigrid, and what I think sets her apart from others is the fact that even with big production, each song is piano-based and focused on the songwriting. This aspect might be due to being influenced by Joni Mitchell along with Chet Baker when she was young. Make sure to pop on Sigrid’s live and acoustic versions to really hear those lyrics and that big voice. You’ll want to keep an eye on this one.
File next to: MO. Lorde. Jessie Reyez.
Follow: Facebook. Soundcloud. Twitter. Spotify.
3. SAMPA THE GREAT
Who: Sampa Tembo
Origin: Zambia, South Africa
What she’s about: Born in Zambia, raised in Botswana and currently residing in Australia, Sampa the Great is a modern poet. Her lyrics contain political and societal themes, while her debut release The Great Mixtape is an inspiring and accomplished piece of work. With tracks like “Female” and “Blue Boss ” and a tour in support of Kendrick Lamar, it’s easy to see why Sampa is about to the next big thing. Last month, the urban poet unleashsed HERoes Act 2, a three-track EP for Red Bull Sound Select featuring British songstress Estelle. So, if you need a new hip-hop artist in your life, go listen to Sampa’s EP. It’s beautifully produced and uplifting with poetic lyrics. Plus, Estelle is on each track so what’s not to love? Furthermore, check out her feel-good collaboration “For Good” with Remi. You won’t be disappointed.
File next to: Lauryn Hill. Ray BLK. Remi.
Follow: Facebook. Soundcloud. Twitter. Spotify.
4. MABEL
Who: Mabel McVey
Origin: London, United Kingdom
What she’s about: Despite having quite famous parents (Neneh Cherry and Massive Attack producer Cameron McVey), Mabel is beginning to make a name for herself. She spent a large portion of her childhood in London before moving to Stockholm at the age of 15. It was there that she undertook a three-year course at Rytmus (where Robyn and Tove Lo also attended). But it wasn’t until she came back to London that she felt free to create her specialized R&B sound that’s 90’s-influenced with London beats. Mabel first stepped onto the scene in 2015 with “Know Me Better” before her second single “My Boy My Town” caught the attention of Annie Mac and was remixed by Shura. The following year, she was nominated for the BBC Music Sound of 2016 poll. Get familiar with the name and check out the latest track from her Bedroom EP below because we expect Mabel’s debut album to be the stuff 90’s R&B dreams are made of.
File next to: RAY BLK. Bibi Bourelly. NAO.
Follow: Facebook. Soundcloud. Twitter. Spotify.
5. JESSIE REYEZ
Who: Jessica Reyez
Origin: Toronto, Canada
What she’s about: Reyez first garnered attention in 2014 for her collaborative track with King Louie entitled “Living in the Sky”. From there, Reyez was approached for her songwriting and vocal talents by the likes of Diplo, Chance the Rapper and Babyface. Last month, she released her debut EP Kiddo. The great thing about Reyez is not only how she blends pop, hip-hop and R&B influences, but also her honest and at times, intense storytelling ability. Reyez dives deep into the story about her cheating ex like on “Figures” and what it’s like dealing with sexism in the music industry as she explains on her latest single “Gatekeeper”, which even she created a short film for. You definitely don’t want to miss her SF debut at The Rickshaw Stop this June.
File next to: Bibi Bourelly. Sigrid. Melanie Martinez.
Follow: Facebook. Soundcloud. Twitter. Spotify.
Who is your favorite emerging artist? Let us know in the comments section below!
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