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Can Treasure Island Music Festival regain its footing after a year off & a new location?

Treasure Island Music Festival - 2018 lineupWritten by Brett Ruffenach //

Treasure Island Music Festival //
Middle Harbor Shoreline Park – Oakland
October 13th-14th, 2018 //

With what seems like an endless amount of opportunities to see dozens of artists perform over a weekend in the Bay Area — Outside Lands, Hardly Strictly Bluegrass, Blurry Vision … the list goes on — Treasure Island Music Festival has spent the past decade establishing a foothold in Northern California’s festival scene through well-curated lineups and unique headliners such as Massive Attack, Atoms for Peace and Outkast, along with exciting emerging artists in pop, hip-hop, electronic and rock ‘n’ roll.

Best of all, TIMF is one of the few music festivals where you can see every single artist on the lineup. A two-stage event that staggers artists back-to-back for 12 hours straight, it’s ideal for those looking to discover some of the hottest live music acts on tour right now.

TIMF has gone through a couple changes over the years. Originally held on the northwestern end of its namesake island for the first nine years, organizers were forced to relocate the fest due to construction on new housing (what else would it be, of course?) in the area. And after what was an unfortunate 2016 installment due to bad weather and artist cancellations on the opposite end of Treasure Island, the festival took a break last year.

But TIMF has found a new home in Oakland’s Middle Harbor Shoreline Park. A new popular spot for open-air events, MHSP has become quite well-known for its sprawling natural grass, cool breeze right off the water and sunsets revealing a stunning, silhouetted view of the Bay Bridge and San Francisco skyline. MHSP has proven to be a reliable space for festivals, with events like hip-hop festival Blurry Vision and house music day party All Day I Dream.

Treasure Island Music Festival - 2018 daily lineups

TIMF’s 2018 lineup features, top to bottom, some of the most interesting artists in pop, rock, hip-hop, electronic and all the experimental forms that cross them. In an era where hip-hop remains at the height of its popularity, TIMF 2018 includes artists behind some of the most provocative rap music released this year. JPEGMAFIA, a rapper hailing from Baltimore, is a standout among heavy hitters like Pusha-T and A$AP Rocky. Blending experimental noise with booming beats behind maniacal flows, this is not one to be missed. He’s on at 12:40 p.m., so get there early, folks. You won’t regret it.

It’s hard to place a lot of these exciting artists in a specific genre. How can you capture the sweeping sounds of Moses Sumney? Take the soaring vocal traditions in gospel, then mix jazz, looped electronics and simple guitar chord progressions, and stir. Having hit pretty much every major music festival this year while also appearing at The Oscars with Sufjan Stevens, this buzzworthy artist lives up to the hype.

In a similar vein, serpentwithfeet will make an appearance to play the experimental sounds from his critically acclaimed album, entitled soil, that arrived in June. Alongside other genre-bending artists like Hiatus Kaiyote, a soul-meets-rock band bound to catch the interest of any first-time listener, there’s really no shortage of artists refusing to be placed in one category.

Joining the wide spectrum of hip-hop, R&B and jazz showcased on Saturday is a cavalcade of cutting-edge electronic projects, including easily one of the most exciting acts to emerge over the last year in French duo Polo & Pan.

Treasure Island Music Festival - 2018 map

Even more excitingly, TIMF will host two brand-new projects making their Bay Area debut: Laff Trax and Silk City. Hard to imagine what exactly to expect, but when you see that indie-pop artist and Berkeley native Toro y Moi is going B2B with the downtempo, enigmatic beats of Nosaj Thing, it’s hard not to have your hopes high. Similarly, Silk City will feature two of the biggest pop music producers in the world joining forces, Mark Ronson and Diplo. You’ll just have to be there to see what it’s like.

Guitars may seem like a thing of the past at other major music festivals (we’re looking at you, Coachella), but at TIMF, rock ‘n’ roll is thriving. With the current kings of psychedelic rock in Tame Impala leading the pack, the bands preceding them are sure to pack their own punch.

Among the most exciting are U.S. Girls, a pop project lead by the unique vocal stylings of Meghan Remy. Their most recent LP In a Poem Unlimited is destined to top many year-end lists, and we can only expect their live production to meet a similar standard. Sharon Van Etten, with her new-meets-old-school style, and Courtney Barnett, who possesses the most charming accent in the game and just played LA’s Greek Theatre (read our review here) this month, also will be there to showcase their latest material.

Be sure to hit the merch stand early, as TIMF will have a brand-new line of gear to celebrate their new home in Oakland. This year’s merch is presented in partnership with Oaklandish, which is a popular fashion line and retail store based in Oakland. They’ll be printing all of this year’s merch locally in their warehouse, and they’ve also been tapped to design a new collaborative item specific to 2018. The company will also have a pop-up booth at TIMF for those looking to explore additional apparel and accessories. Plus, there will be a variety of Oakland and East Bay food trucks to keep things local and of course, your bellies full.

Who are you most excited to see? What are your pro tips for this weekend?

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