Written by Nik Crossman //
SB50 Collection Launch: A-Trak //
Mezzanine – San Francisco
January 21st, 2015 //
Hailing from Montreal, Alain Macklovitch (aka A-Trak) has more than just Moroccan and Russian ancestry running through his blood. As the younger brother of Chromeo frontman David Macklovitch, A-Trak was the first to win all three coveted DJ competition titles (DMC, ITF and Vestax), and at the age of 15, he shook up the DJ world by becoming the youngest — and the first Canadian — to win the DMC World Championship in 1997.
That’s not all A-Trak did in the 90’s, though. From developing a new notation for scratching to blogging about music innovation and starting a record label with his brother, he developed a variety of skills to make him one of the most sought-after DJs in the early 2000s. More than a decade ago, Grammy-winning hip-hop artist Kanye West recruited A-Trak to be his personal tour DJ, and the two have collaborated closely ever since.
Beyond his countless accolades and magazine cover shots, A-Trak’s long dedication to music innovation has changed the game forever. In 2015, he started a weekly two-hour radio show “Day Off Radio” on the iTunes radio station Beats 1 while continuing to tour the world as one of the industry’s premier DJs.
This Thursday, lifestyle apparel brands Black Scale, Benny Gold and 47 Brand will all come together to present their Super Bowl 50 Collection Launch at Mezzanine, and who better to bring life to the party than A-Trak, the MVP of the DJ world? Tickets are available for $20, or you could win a pair of tickets by submitting your full name and email below.
Contest ends this Thursday at 3 p.m.
Follow Showbams on Twitter for more contest giveaways throughout the week. Be the first to respond to our contest tweets to GO4FREE to these shows:
• D.R.A.M.: January 21st (THUR) at The Independent
• Krayzie Bone: January 21st (THUR) at Brick & Mortar Music Hall
• The Good Luck Thrift Store Outfit: January 22nd (FRI) at Slim’s
• Chicano Batman: January 23rd (SAT) at The Independent
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CONTEST CLOSED.
