Outside Lands 2023: Three full days of ‘giving life,’ saving face & switching up the game to celebrate the festival’s 15th anniversary

Photos by Christine Kemp & courtesy of Outside Lands // Written by Molly Kish //

Outside Lands Music and Arts Festival //
Golden Gate Park – San Francisco
August 11th-13th, 2023 //

Taking a beat to fully process the 15th year of Outside Lands, we had a lot to consider in terms of our annual accolades for 2023. Our team has had the pleasure of covering the music festival’s evolution since 2012, and many of us have been on the journey with Bay Area concert promoter Another Planet Entertainment after attending OSL’s inaugural edition in 2008. But while we have learned to anticipate certain logistical nuances and look forward to countless familiarities at Golden Gate Park, this year felt different in several very unexpected and positive ways.

Walking into the festival grounds, the footprint had noticeable modifications from previous years, including brand-new stages and a relocated Wine Lands. McLaren Pass, typically home to Choco Lands, the Bubble Tea Party, Cocktail Magic and various food vendors, now included a paired-down, more communal place to sip wines from the best vineyards in the Bay. Switching spots with Cocktail Magic, the newly located Wine Lands provided a premier viewing location for the Toyota Music Den, which ended up being a backup stage for overflow acts on Saturday and a home base for surprise appearances/pop-up sets throughout the weekend.

The largest and most widely agreed upon, favorite new addition to the grounds was the Dolores Stage holding space in the Polo Field entryway. The open-air dance club brought a surge of new talent and life to the main field, highlighting DJs, drag performers and a schedule of explosive LGBTQ+ artists over three days. Providing a welcomed alternative to the SOMA Tent’s long lines and Saturday’s closure for dancefloor maintenance, the Dolores Stage proved to be a true festival MVP. The lineup highlighted an intrinsic part of Bay Area culture that never felt fully recognized on the scale that it should have been. Providing a non-stop homage to SF’s historic ballroom culture, performers hit the stage, runway and ground, keeping the sold-out crowd dancing and happy at one of the festival’s main access points.

Aside from some lineup alterations, structural damage and traffic-flow issues at the entrances and exits, OSL’s 15th anniversary was a massive success. Worried at moments that things could derail, the staff handled the various complications that came their way with super effective and seamless production pivots. Artists were quick to shift sets to alternate stages, pop-up performances kept fans excited and engaged, and the amount of satellite bars, lounges and interactive activations offered more than enough entertainment to keep the capacity crowd stoked. If this year’s success was any indication, we expect the positive changes to become mainstay additions for years to come and look forward to seeing what the future will hold for Northern California’s flagship music festival.