By Josh Herwitt //
Whether you’re born and raised, a transplant or just visiting from out of town, Los Angeles has a music scene that not many other cities around the world can rival.
Sure, it’s true that New York City and Las Vegas have also been tagged with the “Entertainment Capital of the World” label, but when it comes to live music, there’s something for everyone in LA. From arenas and amphitheaters to clubs and theaters, LA County remains home to more than 50 music venues that are currently in operation. There’s the iconic Hollywood Bowl (read our past coverage here), legendary Troubadour and the state-of-the-art YouTube Theater, although we would be remiss to not mention the Greek, Orpheum, Roxy and Wiltern, too.
But with mega promoters AEG and Live Nation maintaining a stranglehold on the marketplace, is there really room for another music venue in LA and one that’s actually independent?
Michael Swier and Gregg Perloff believe so. That’s why three years after signing the lease on a 45,000-square-foot property west of the 110 Freeway and adjacent to downtown LA, the two business partners opened The Bellwether in July as one of the city’s newest nightlife destinations and have already seen acts like Carly Rae Jepsen, HAIM, Phantogram, Silversun Pickups, Slowdive and Wilco grace its stage.
Baroness at The Bellwether
Swier is no stranger to the live entertainment business. He cut his teeth running music venues in the Big Apple, turning Bowery Ballroom and Mercury Lounge into Manhattan mainstays on the Lower East Side before taking that success cross country to LA where he owns and operates the Teragram Ballroom and Moroccan Lounge. Perloff, similarly, has a wealth of knowledge and experience after working alongside renowned promoter Bill Graham and putting on shows for a couple of decades as the CEO of Bay Area company Another Planet Entertainment, which has organized the annual Outside Lands Music Festival (read our past coverage here) since 2008. So with both Swier and Perloff at the helm, it should be safe to say that The Bellwether rests in good hands.
The space itself, meanwhile, is gorgeous despite its immediate surroundings externally. While the City West and Westlake neighborhoods are some of the remaining few in LA that have yet to gentrify at all, inside the vibe feels like a completely different world than what lies right outside its front doors. The big horseshoe bar in the foyer greets guests as they come in, and if you get there early enough, you might have some time to check out the outdoor lounge that offers a 270-degree view of the downtown skyline or go VIP with an upgraded ticket to the Looking Glass Lounge.
Before we go any further, there’s some pretty cool history about the building that we can’t help but share here as well. In the 80’s, it was a trendy, “New York-style” nightclub for the elite known as Vertigo where entry was often based upon appearance — that’s LA for you — even if you had your name on the guest list. That was all before Prince bought the place in the early 90’s and turned into his own purple-shaded Grand Slam palace complete with carpeted walls, naked bodies on columns and a dance floor featuring an embedding of his ankh-styled “Love Symbol.” But after less than three years, it would change hands again and mostly be used for private events. At one point later it was called the Tatou Supper Club and then 333 Live/The Gold Room at 333 Live prior to becoming a home for the queer disco party series A Club Called Rhonda, yet nothing at 333 South Boylston St. has survived for very long, let alone has as much promise as The Bellwether does.
Much like The Regent Theater (read our venue review here) only over a mile away and Lodge Room in Highland Park, there’s a restaurant component to The Bellwether named The Virginian that serves small bites, pizza by the slice, specialty cocktails and other nourishment one hour before doors open. It might not have a menu that’s as gourmet as Checker Hall‘s — there’s no whipped feta with burnt honey butter and Urfa chili — but the options are a step up from what you would find at an AEG or Live Nation venue. After all, who doesn’t want a $19 poke bowl before a full helping of live music?
Baroness at The Bellwether
At a capacity of 1,600, the multifaceted destination fits nicely into LA’s music venue ecosystem. Many of the popular spots for artists and bands to perform are either well under and over that number, with next-door DTLA neighbors The Belasco (1,500) and The Mayan (1,700) two of the closest in size. The main room gets its character from the dance floor’s parquet pattern and an expansive mezzanine, accessible via staircases on either side, that provides excellent sightlines of the stage. Once the show begins, bars on the first floor and balcony of the ballroom make it so that you don’t have to walk very far to get a drink and miss any of the action. Swier’s brother Brian was tasked with overseeing the design and interior of The Bellwether, and after an initial encounter recently, we can’t say we aren’t impressed by his aesthetic and execution.
Our introduction to the new kid on the block came on a Saturday night more than four months after its grand opening as alt-prog-sludge four-piece Baroness stopped through on their “Sweet Oblivion Tour” with a bevy of support — Primitive Man, Midwife and Agriculture — following last year’s bone-rattling performance on a wild Oscars night. This time, though, things were a little different for the Savannah-based outfit comprised of John Baizley (lead vocals, rhythm guitar, keyboards, percussion), Nick Jost (bass, keyboards, backing vocals), Sebastian Thomson (drums) and last but not least, Gina Gleason (lead guitar, backing vocals), after the release of its sixth studio album Stone in September. Compared to what we witnessed at The Echo, there’s no doubt that The Bellwether was the better (and naturally, bigger) setting for the Grammy-nominated rockers who treated us to the tour debut of “Take My Bones Away” toward the end of the evening.
That’s a testament to what Swier, Perloff and their entire crew have accomplished so far at a time when economic trends have been more unpredictable than ever coming out of the COVID-19 pandemic. What is most inspiring is their continued belief in what they are doing, especially when everything shut down in 2020, never wavering in their commitment and pouring in millions of dollars without one outside investor. And now, it’s finally paying off for them.
Not only that, but for anyone who thought the City of Angels didn’t need or couldn’t support another new music venue, The Bellwether is quickly proving otherwise and delivering a simple but important reminder to us all at the same time: Don’t underestimate the power of live music.
BARONESS – OCTOBER 28TH, 2023
Setlist:
Last Word
A Horse Called Golgotha
March to the Sea
Beneath the Rose
Under the Wheel
War, Wisdom and Rhyme
Anodyne
Chlorine & Wine
Tourniquet
Shock Me
The Gnashing
Isak
Encore:
Take My Bones Away (tour debut)
The Sweetest Curse
